Managing E-business And E-commerce For Profitability

Course Overview

In today’s world, Information Technology (IT) plays a decisive role in the global economy where knowledge is the highest-valued resource and companies engage in a constant process of strategic re-evaluation to take advantage of emerging technologies. This course is aimed at Marketing and Digital Marketing Managers, E-commerce and Online Managers, and Project Managers. It is Ideal for first-time managers of a digital team, those looking to extend the success of digital teams, improve or expand their digital teams or wanting to develop leadership roles.

Course Outline

  • Essential e-business and e-commerce
  • Fundamentals of e-commerce
  • E-business infrastructure & Strategy
  • E-procurement & Procurement
  • Supply chain management
  • Customer relationship management
  • Implementing e-business