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Course Overview

Effective customer relationship involves using technology to organize, automate, and synchronize business processes - principally sales activities; but also those for marketing, customer service, and technical support. This course is designed to help sales and marketing executives, sales operations managers, departmental directors establish effective business processes for automating sales and marketing across their organizations.

Course Outline

• The nature and role of relationship marketing

• Building customer and other stakeholder relationships

• Customer service frameworks and Processes

• One-to-one marketing and mass customization

• Business-to-business (B2B) marketing

• Planning the CRM strategy

• Implementation of CRM in an organization

Registered Address

Redemption Community Hub
Redemption Community Hub
Herbert Minton Building
Herbert Minton Building
79 London Road,
79 London Road
Stoke-on-Trent ST4 7QE
Stoke-on-Trent ST4 7QE
United Kingdom
United Kingdom
Company Description

Global Health, Environment and Management (GHEM) Consultants is a limited liability company registered in England and Wales.

Company Registration No

Company Registration No: 7095914

VAT Registration No

VAT Registration No: 245728095